#EUCircularTalks: Accelerating circular behaviours: How can digitalisation help us?

On 15 September 2022, 10:00-11.30 CEST, as part of the #EUCircularTalks, the Collaborating Centre on Sustainable Consumption and Production (CSSP) will host a discussion that looks to dive deeper into behavioural challenges that consumers face when it comes to endorsing more circular behaviours and how such challenges can be tackled. The talk will touch upon digitalisation opportunities but also its challenges and limitations, also in view of new digital tools such as the Digital Product Passport, supporting APPs, and the role of Artificial Intelligence. Experts will share their experiences and discuss implications for the future with interested European stakeholders.

The CSCP will host the talk on behalf of the Leadership Group “Enabling Circular Behaviour through Digitalisation” of the European Circular Economy Stakeholder Platform (ECESP).


10:00-10:20 Welcome and Setting the scene
Why circular behaviours, how could digitalisation help and what are opportunities for stakeholders

  • Imke Schmidt, Project Manager, CSCP
  • Marianna Nicolau, Project Manager, CSCP

10:20-10:50 Cases from Stakeholders using various digital tools

  • William Neale, Advisor for the circular economy, DG ENV, European Commission
  • Tilman Santarius, Professor for SocioEcological Transformation, Technical University of Berlin
    Opportunities and challenges of digital tools to support circular consumer behaviour (tbc)
  • Cynthia Reynolds, Founder, Circular Regions
    Digitalisation as a tool to gather circular behaviour case studies
  • Markus Terho, Project Manager, Biodiversity and everyday life, Sitra
  • PSLifestyle App
  • François Dessart, Behaviour Insights Unit, JRC
  • EU policy-related circular digital intervention (tbc)
  • Tiina Vyyryläinen, EESC member

Panel discussion
Multistakeholder group perspectives

Q&A and conclusions